For 6 months, 40 cities inscribed on the World Heritage List will become the playground of Internet users worldwide.

PRINCIPLE OF THE GAME

The six letters UNESCO will be photographed in different cities inscribed on the World Heritage List; players are given a mission to go in search of the six letters, visiting the WH sites whilst getting help from clues available on the game's website and through media partners. Players can look at the picture of each letter, examine visual and textual clues, and solve the puzzle which accompanies each letter.

When players find a letter's location they simply need to point it out on the map available on the game's website (or on the smartphone app) and validate their response.

A random drawing will determine the prizewinners amongst players who have found the six correct answers in a particular mission. A special prize will be awarded by random drawing to a player who has found all the right answers for every mission.

TIMING

The game begins on July 1st 2012 and ends on December 24th at midnight. Players can join the game at any time between these two dates.

The 40th anniversary of
the World Heritage Convention,
an essential event in 2012

UNESCO will promote the game as part of its media coverage to celebrate the 40th anniversary; the newspaper Le Monde will publish a special edition at the launch of the game; the agency Chez Bonne Idée will conduct an international internet campaign targeting relevant websites (cultural, tourist, educational).

Give tourists another good reason
to choose your site

Visitors can come and celebrate the 40th anniversary of the World Heritage list by participating in the 2012 World Heritage Game which will take place in your site.

Use the World Heritage Game
to promote your site to its inhabitants

Upon premium registration, a media kit will be sent, helping you to advertise and promote the game.

The media kit includes:
a press kit, a promotional poster, a promotional advert, an Internet banner, a game flyer, 6 site puzzles, 6 site clues.

Tarifs

CLASSIC partnership: From 1 000 euros

This includes:

• present in at least one mission with at least one letter to discover,
• a full page of information about your WH site on the game website with links back to your own webpages,
• site research and documentation,
• photography of the letters and clues,
• consultation with guides and historians,
• drafting of puzzles and clues,
• 6 months presence on the Internet.

Optional:

• media kit: 5 000 €
• Smartphone app: 5 000 €

PREMIUM partnership: 15 000 euros

This includes:

• present in 6 different missions with all 6 letters to discover,
• a full page of information about your WH site on the game website with links back to your own webpages,
• site research and documentation,
• consultation with guides and historians,
• photography of the letters and clues,
• drafting of puzzles and clues,
• full media kit,
• 6 months presence on the smartphone app,
• 6 months presence on the Internet,
• your logo on all gameplay elements.

Download the full dossier

a full presentation of the operation, a timeline of events, the results of the French operation in 2011. (ZIP format - 1.5 mb) Download the file

Chez Bonne Idée is a communication agency specializing in creating games for local authorities, businesses and for the media. In July 2011, Chez Bonne Idée launched the first edition of the World Heritage game in partnership with the Le Monde press group. For more information, click here

Contact

Antoine Bonfils / Project Manager
antoine.bonfils@worldheritagegame.com
Mobile: 06 03 46 89 23

Tim Akeroyd / Internet and New Media Manager
tim.akeroyd@worldheritagegame.com
Mobile: 06 29 77 83 22

Chez Bonne Idée Paris
31, rue Francœur
75018 Paris

Chez Bonne Idée Carcassonne
2, camin de la Fonte d’Amont
11220 Taurize

Tel: 09 64 03 64 12
www.chezbonneidee.com